DAO Members involved:
Lucien Lee
Ethan Cheng
Topic:
Airdrop Budget for 2 AMA Events
Purpose:
Attract users to iGain IRS
Total Amount Requested:
$500 + $1000 worth of $HAKKA (rate chosen: $0.015)
Content:
As Hakka Finance is launching its new product iGain IRS, we are organizing diverse campaigns to raise awareness and acquire more users and help gain traction on our protocol.
Those campaigns include 2 “AMA” (Ask Me Anything) events in partnership with two DAOs:
- SnapFinger: https://twitter.com/SnapFingersDAO/status/1484513792889602050
- EM3: https://twitter.com/em3_dao/status/1485519320612753412
Members of their two respective communities would be asking questions, and to encourage them to participate and know more about iGain IRS, we would like to offer some $HAKKA tokens.
As we intend to onboard those members to use our protocol, and buy Long, Short, or Liquidity Provider tokens, the cost of that airdrop is in fact a customer acquisition cost (CAC), which would eventually bring a Return on Investment (ROI) as they use more products in the Hakka Finance ecosystem over time.